TAG CLOUD @FOODBLDG

The Food Building is a food business incubator, which houses Red Table Meat Company, Lone Grazer Creamery, and Bakersfield Flour and Bakery.  The businesses have a symbiotic relationship and share resources-- for example, the leftover whey from the cheese-making process at Lone Grazer is fed to the hogs at Red Table Meat Company.

The Food Building was interested in altering a space at the convergence of its three incubating food businesses where visitors gather for events, in a way that conveys a sense of whimsy and delight.  

The result is the Tag Cloud: 2560 cattle tags hang at different lengths from mesh panels to create an undulating surface that flutters above visitors to the Food Building.The installation servers multiple purposes: it also hides exposed duct and electrical systems above it, and lowers the ceiling in a space that previously felt exposed and uncomfortable.

The Food Building Tag Cloud speaks to the symbiotic relationship between its businesses through color.  The blue tags are concentrated close to the Lone Grazer Creamery business, while the red tags are concentrated close to Red Table Meat and Bakersfield Flour, symbolizing these companies’ presence.  The concentration of blue tags intermingles with the red tags symbolizing the collaborative relationships within the food building. Food production by nature is a very careful, repetitive, and labor intensive process.  The Tag Cloud represents this quality of the work through the methodical and hand-crafted nature of its construction.
 

PROJECT CREDITS

DESIGN+FABRICATION: Molly Reichert
PARAMETRIC CONSULTANT: Mir Noh
FABRICATION: Daniel Dean, Alya Ansari, Ryan Dean, Jonathan Taga Neuman, Mark Borrello, Shawn Akbar

DETAILS

Tag Cloud @FoodBLDG
5’x8’ steel mesh panels, 6,000 yards of 10lb black fishing line, 2,560 plastic cattle tags
40’ x 10’ x 6’
2016